Luca Gilli
I am the co-founder of Clearbox AI, a company specializing in synthetic data generation solutions to drive innovation and enhance data privacy. I've lived for more than 10 years in the Netherlands where I got my PhD in applied sciences and worked as a scientific software developer.
Outside of work, I enjoy hiking in the beautiful Piedmontese mountains. I'm also passionate about farming, with a special interest in experimenting with hydroponic techniques.
CTO
Your company –Clearbox AI
Session
Replica Italia is a synthetic, privacy-safe digital twin of the Italian population. This presentation explores the technical challenges and data sources involved in its development.
Creating a digital twin required integrating diverse datasets: we utilised open data, statistical modelling, and simulations to represent demographic, behavioural, and geolocation attributes. Key data sources included public demographic statistics, consumer behaviour studies, and geospatial information. The resulting platform provides instant access to AI-generated panels of over 60 million synthetic Italian users, facilitating concept testing, surveys, and consumer response simulations. It also enables the enrichment of customer profiles and the creation of high-quality synthetic audiences for targeted advertising, all without accessing personal data.
This talk provides an in-depth exploration of the methodologies employed to integrate diverse data sources in creating a national-scale digital twin.