Francesco Lerro

A software architect who's been around so long he's witnessed more programming languages come and go than he can remember (20+ years, if we must count). He's built things that millions of people use daily, probably even while you're reading this. Leader of the local AWS User Group, where he tries to convince other nerds that the cloud isn't just "someone else's computer." When he's not sketching architectures on bar napkins or explaining to his grandmother what a microservice is, you'll find him speaking at tech conferences, desperately trying to make the audience laugh with database jokes. His mission? Using technology to solve real-world problems, or at least that's what he tells his family to justify all the time spent in front of screens.


Your job title

Software Architect

Your company

TheFork - TripAdvisor Group


Session

05-27
14:40
40min
How TheFork is Revolutionizing Dining Experiences with Generative AI
Francesco Lerro

What happens when Generative AI meets the world of dining? At TheFork, we’ve transformed restaurant discovery into a personalized experience for every user. This talk will take you through our exciting journey of adopting GenAI—balancing innovation with privacy, legal compliance, and the creation of a solid AI blueprint to support multiple internal initiatives. We’ll share how we’ve leveraged diner reviews to enhance the user experience, from generating smarter recommendations to crafting personalized restaurant descriptions. Join us as we explore the challenges, lessons learned, and the strategies that are shaping TheFork into an intelligent, user-centric dining advisor. Join us as we explore the challenges, lessons learned, and the strategies that are shaping TheFork into an intelligent, user-centric dining advisor.

Sala 7