Borbála Szücs-Bártfai
With a specialized expertise in European law, Borbála is deeply involved in the dynamic realm of tech policy as the European Policy Associate at ACT | The App Association. She has been actively involved in discussions around emerging and evolving European digital laws, such as the Digital Markets Act (DMA), the AI Act, and the enforcement of the General Data Protection Regulation (GDPR). Borbála's work extends across the European Union and the UK, where she engages with EU and national laws, driven by a commitment to amplify the voices of small tech companies within complex regulatory landscapes.
ACT | The App Association
Your job title –European Policy Associate
Session
With European regulation developing over the past five years to include the General Data Protection
Regulation, AI ACT, Digital Services Act and Digital Markets Act, government leaders in Brussels have
been taking a lot of steps to regulate technology. In an era where innovation is key to economic growth
around the world, the unique relationship between technology and policy, and the way they interact,
has become a central facet of the growth of the app economy around the world.
As more regulations continue to emerge, it’s important to examine the role of technology SMEs in
ensuring that policymakers understand how they will be impacted. In this session, we will examine how
entrepreneurs grow their businesses in Europe as well as how to strike the right balance between
policies rewarding and inspiring innovation while also continuing to protect consumers.